The Zimmer Coffee Card is a promotional card that grants holders a $1 coffee at a variety of local shops. As the lead designer for this in-house project, I envisioned a design that exudes warmth and friendliness. My goal was to create an inviting and eye-catching visual identity that immediately evokes the essence of coffee.

To achieve these goals, I incorporated plenty of coffee imagery, rich textures, and warm colors that you would see in a coffee shop. For the flyers, I prioritized legibility and impact by prominently featuring the key offer ‘$1 COFFEE’ in a bold, oversized type. This approach ensures that the message grabs attention from across a busy coffee shop.

• Desktop Landing Page Prototype (View In Figma)

• Mobile Landing Page Prototype (View In Figma)

• Punch Card

• 5x7 Flyer

• Coffee Shop Sign Up Form